The Lego company opened in 1932 when Danish carpenter Ole Kirk Christiansen started making toys for a living. He battled to make ends meet in the depths of the Great Depression, but the small prototypes he had made of items like ironing boards and ladders had superb potential seeing that children’s toys. He named the corporation Seglar after two Danish sayings, leg and godt, that means “play well. ”
In 1958, he created the iconic seglar brick with pontoons inside which makes it interlock with other lego items. This innovative innovation changed distinguishly the company and allowed that to expand at an astonishing pace.
By 1960s, Seglar had expanded its world-wide reach and began building toys underneath license in North America via an arrangement with luggage manufacturer Samsonite. This company also commenced selling packages with all the parts necessary to build a certain model, and introduced committed themes which include Space (with astronaut minifigures), Castle, Area (later has been renowned Lego City), and FabuLand.
In the 1970s, Lego needed a dramatic step forward having its introduction of Lego amounts that acquired movable arms and legs. The company as well began applying more plastic and adding larger hindrances for younger kids, a brand called Duplo. In the eighties, Lego’s revenue grew at an amazing rate of ten percent every year, irrespective of overall model industry product sales growth slowing down.
Today, Seglar is a substantial global firm with earnings of over $5. main billion and one of the most https://lego-x.com/2021/07/05/generated-post coveted brands in the world, ranking number 1 on Brand Finance’s ‘Most Powerful Brand’ list in 2015. But it surely still seems less like a ruthlessly industrial giant and even more like an classic family good friend.